National Conference on “ESG Catalyst: Driving Change for a Resilient European Future”
December 12, 2023
TITAN unveils new visual identity, in line with company ambitions, purpose, and values
March 11, 2024

A purpose-driven company with a strong set of core values

At TITAN, we have always acted with purpose, to protect and improve life. In 2023, to better reflect our evolution over the years, we have collaborated closely with our people across the Group, acknowledging this progress and articulating our purpose and values in a fresh, modern, and authentic manner that remains rooted in our core. At the same time, we have updated our logo and visual identity to align with this evolution.




In 2024 we have welcomed a new chapter in the journey of our company. As we continue to forge ahead with commitment and passion, we are excited to unveil a symbol of our evolution – a revitalized logo that not only honors our heritage but also states that ethos is at the heart of our business. This new visual identity is a testament to our dedication to making a positive impact on the world and it encapsulates the essence of who we are and what we stand for as we embark on this exciting phase of growth and innovation. Our evolved logo integrates the company’s history by staying close to the design of the previous one. It reflects the Group’s strategy that combines dynamism, innovation, and sustainable development. The new tagline “Building a better world together” is comprehensive and aligned with our revitalized purpose. Our approach involved a refreshing of both the emblem and logo. With a logo that is shaped like a globe, a reference to our planet, we emphasize both the Group’s international presence and TITAN’s concern for the planet. The color palette emphasizes our commitment to sustainable business practices and the future of construction materials and solutions.




TITAN’s Purpose Statement underscores our potential for societal benefit and enhancing individual lives, and it embodies the essence of our mission: At TITAN, our mission is to provide innovative construction materials, solutions, and services needed for safe, sustainable and enjoyable homes, buildings, and infrastructure. We approach every challenge with an entrepreneurial spirit, focusing on three key areas: ensuring low-carbon operations and supply chains, digitalizing our organization for ultimate efficiency, and delivering cutting-edge solutions to meet our customers’ needs. Together with all our stakeholders, we are committed to finding better ways to build and to enhance the quality of life. We act every day with integrity, empathy, and environmental accountability to shape a brighter future for all.