Conscious Creativity: A journey towards a better Future

In a time when the world is united in its pursuit of the United Nations’ Sustainable Development Goals (SDGs), ANTEA Cement embodies the spirit of collaboration, creativity, and sustainability.

ANTEA CEMENT joint effort between the University of Arts students and the esteemed Harabel Contemporary Art Center, aiming at tackling the urgent challenges of sustainable development in Albania. The outcome? An extraordinary event that artfully weaves together sustainability, art, and industry expertise. The heart of this initiative brought together 20 talented young artists, embarking on a transformative journey that included a captivating field trip to ANTEA Cement and culminated in a grand event that hosted over 150 professionals from various business industries in Petrelë, Tirana.

Art Meets Sustainability

The collaboration between University of Arts students and HARABEL by ANTEA CEMENT represents a harmonious fusion of art and sustainability. It underscores the importance of fostering creativity while embracing the principles of sustainability. The event demonstrated how art can serve as a powerful medium to engage and inspire people to take action toward a more sustainable future. It emphasized the pivotal role that artists can play in advocating for sustainability and the United Nations Sustainable Development Goals (SDGs).

Field Trip to ANTEA CEMENT:

A pivotal and educational aspect of this collaboration was the field trip to ANTEA CEMENT. The team of 20 young artists had the privilege to visit ANTEA Cement’s facilities, providing them with a firsthand understanding of the company’s sustainable practices. This experience allowed the artists to bridge the gap between the artistic and industrial sectors, offering fresh perspectives and insights into the challenges and opportunities for sustainability in the business world. The field trip was a testament to the potential of art in catalysing change and fostering sustainability.

Influence on the Business Industry:

The presence of 150 attendees from diverse business sectors in Albania truly emphasized the profound impact of this collaboration. Our event served as a dynamic platform for the exchange of innovative ideas and the exhibition of the awe-inspiring artworks created during this collaboration. It was here that artists and business professionals united, embracing a shared vision of how art can be a powerful advocate for sustainability and the UN SDGs.

The event’s opening remarks were delivered by esteemed individuals who emphasized the importance of sustainability and the United Nations Sustainable Development Goals.

• Ms. Ajola Xoxa, the founder of HARABEL Contemporary, eloquently expressed the significance of the collaboration and the pivotal role that art plays in advocating for a more sustainable world.
• Mr. Mario Bracci, CEO of ANTEA Cement, beautifully articulated that grey cement can adapt to the needs of a much more colorful tomorrow.
• Mr. Ergys Krisiko, an artist and pedagogue at the University of Arts, shared his insights on the immense potential of art to inspire change and promote sustainability.
• Ms. Matilda Pando, the Head of the Architect Society of Albania, discussed the relevance of sustainable architecture and design in achieving the SDGs.
• Mr. Erjon Veliaj, the Mayor of Tirana, underscored the importance of local leadership in propelling sustainability efforts forward.

Key Highlights of the Collaboration:

1. Art and Sustainability Synergy: The collaboration vividly showcased how art and sustainability can work in tandem to create meaningful change.
2. Advocacy for SDGs and Sustainability: The collaboration strongly emphasized the importance of Sustainable Development Goals and sustainability as crucial elements for a more sustainable future.
3. Cross-Sector Networking: The event fostered dialogue and potential collaboration between the artistic community and the business sector, enriching both sides.
4. Immersive Educational Experience: The field trip to ANTEA CEMENT provided the artists with hands-on experience and a profound understanding of sustainable industry practices.

The collaboration between ANTEA CEMENT, the students of the University of Arts and Harabel Contemporary Art Center has been a transformative journey that highlights the immense potential of art in promoting sustainability. This event, from the educational field trip to the final gathering, has set a powerful precedent for future collaborations between the artistic community and the business sector. It has demonstrated that the marriage of art and sustainability is not only possible but incredibly impactful. The event’s success leaves a lasting impression on the potential of art to inspire change, advocate for the United Nations Sustainable Development Goals, and pave the way for a more sustainable and conscious future.

Screening of a Short Documentary Highlighting the Creative Process